One of the more interesting topics discussed at the last gathering of my colleagues in the collection industry was that of project management.
From the client
perspective, the files assigned to an agency are of paramount importance, and require constant
attention – and justifiably so, because without client assignments, a third
party collection vendor would have no work.
The client must ultimately be satisfied that their files are generating a sufficient return, and are being treated with all the attention that is warranted. But ultimately, how the client perceives their assignments made and the
vendor perceives their assignments received may vary significantly. As well, each agency and client has a unique
infrastructure and methodology that may differ greatly.
This article will try to
shed some light on an internal viewpoint of the agency, and give two examples
where both parties will benefit through communication and project management.
The Formula For
Success
Ultimately, a third party collection vendor or agency is going to look at
a number of variables in an assignment portfolio to determine a workplan. Be it a small client with a handful of files,
or a national creditor managing multiple agencies, what ultimately is important
to the collection agency is this:
1) Assignment
levels (number of files assigned)
2) Frequency of
assignment
3) Average
dollar value assigned
4) Contingency
or Fee Rate
5) Liquidation
Rate (either by target assigned, competition levels, or historical track record
This, at the heart of it, determines the path an agency will take to work
the accounts. While a client may have an
internal process before the files go to collections, a third party collection
agency benefits their clients and internally thrives on an economy of scale, and can maximize their return by measuring patterns. It is
important that this strength is leveraged on accounts assigned, to everyone’s benefit.
Our First Example
So, if a new client has 50,000 files to assign, with a forward flow of 1,000
files per month, with an average balance of $60.00, and expects a contingency
rate of 25%, and a projected liquidation rate of 20%, and it is the client’s expectation
that these files will not be worked on a predictive dialer (as the previous
agency performed poorly with a dialer strategy), this has a number of serious constraints
on the work plan.
Hypothetically speaking, if a manual collection plan was implemented to
this client, it may require at least four to eight collection agents (each one
taking 300-500 new files per month, so as to cover the forward flow and eliminate
the initial assignment in a reasonable amount of time. However, with such low balances, contingency
rate, and liquidation expectation, it would require a return far higher than
the staff could deliver, as each one might work 120 files per day, reaching
20-25% debtors out of their contact attempts, liquidating another 25% of their
right party contacts, so at best generating $112.50 agency revenue per FTE per
day (120 x $60 average bal x 25% success x 25% contingency x 20% rpc rate). Obviously, the effect will not generate a
cost-effective return for the agency, but an actual loss after overheads are
covered.
Our Second Example
For this example, let’s say a financial institution assigns an
agency $2,000,000 a month, in 600 first-assignment files. This would make the average balance of
their portfolio $3,333.33. The client is providing a
flat fee for a legal letter of $25 each, plus a contingency of 15%, with a
success rate of 20% over a four month period.
The collectors are pushed by the client to achieve payment in full only,
as they are only assigned the files for this limited period, and cannot retain
files on post-dated payments – this might drive down the collection rate to 5%
of right party contacts, although the agents still work 100 files a day and
achieve a 20% right party contact ratio.
This would mean two FTE assigned to this program would each be to manage
the portfolio, generating a flat fee of $15,000 before collections, with a
further $499 revenue per FTE per day (100 files x $3333.33 average balance x 20%
right party contact rate x 5% success rate x 15% commission).
Why Are We Discussing
All These Numbers?
The whole point of this exercise is this – if a discussion opens up
between a client and the collection vendor, a great deal of success can be
gained by both parties in the long run.
In the first example, the client introduces this same program to a
predictive dialer program, with four agents assigned. These agents would be able to generate 1000
calls per day, of which they would personally handle 250, reaching slightly
less right party contacts (15%), and slightly slower liquidation (as the
presentation of the debt isn’t as formal or allow the same agent to follow up
on a file, but more efforts can be made to reach debtors – let’s say 22% over a
ten month period). So in this scenario, the agents would generate $450.00 per
FTE per day (1000 x $60 average bal x 20% success x 25% contingency x 15% rpc
rate). This is certainly a
cost-effective approach, and allows a increased net back over the long run to
the client, as long as they are amenable to this displayed approach. As well, the agency may look at this variant,
and pledge to their client to reinvest a portion of the increased revenues in
trace scrubbing, credit bureau data or a scoring model to drive up the success
rate.
In the second example, reorganizing the collection program to a ten month
program would allow agents to take further payment arrangements to achieve a
higher success rate rather than driving the debtors for payment in full. This would drive liquidation to perhaps 30%,
a higher liquidation than a first assignment and second assignment scheme
combined. In return, the client could
negotiate a 14% contingency, or a reduction in cost of the legal letter from $25 to $15 – this would mean a three-fold net gain for the
client, and a more efficient working environment for the agency, resulting in a
more efficient $700 per FTE per day, and the client receiving a further average
of $160,000 net back recoveries per month, and a reduction of $6000.00 in legal letter fees a month as well.
Conclusion
Collections is more than
blindly assigning files to an vendor, and then driving them to a desired
success level – in any complex project, there are a number of variables that
can take place that are not obvious to either the client or the agency, and
ongoing communication is necessary to create a harmonized process in which
everyone is working together to a mutual goal.
If there is a pattern of
regular assignments, both parties should have a discussion at least once a
month and monitor ongoing efforts and challenges encountered. Both parties should be open to new ideas and experimental
changes to the existing collection program, and consistently measuring the
results of those changes.
If you are a client, you
should sit down with your collection vendors, and discuss project strategy and
infrastructure with them honestly, and make suggestions to take an existing
return on your receivables, and improve it.
If you are an agency,
you should not accept work blindly, plugging it into whatever generic collection
system you may have – you should build a unique plan for each client, and
ensure that weaknesses (either through your agency’s performance, or your
client’s restrictions or expectations) are constantly evaluated to increase the
net return of your client.
As always, if you have
any questions regarding an existing collection portfolio, and options on how it
can be possibly optimized, you are certainly welcome to contact myself.
Blair Wettlaufer
Kingston Data and Credit
Cambridge, Ontario
226-444-5695
http://www.kingstondc.com/
bwettlaufer@kingstondc.com
Kingston Data and Credit
Cambridge, Ontario
226-444-5695
http://www.kingstondc.com/
No comments:
Post a Comment